Are you
familiar with the concept of “the Mark”? A mark is slang for the identified
victim of a scam or fraud. Most investors don’t think they can ever become a
mark. Yet, the vast majority of high net worth individuals are easily
identified and often targeted. The reality is stunning because this particular
pool of victims is rarely recognized. The reason for this is these victims
rarely report their losses. While there are many reasons for this behavior it
is mostly related to the common emotions of shame and guilt.
All victims
suffer shame and guilt, yet the higher the profile the greater the threat that
shame and guilt is socially motivated. The social networks of High Net worth
families are closed societies and life style is one of the highest priorities.
They are targeted more not simply because they have the wealth, but even more
importantly they will usually not publicize their losses and therefore become
almost a victimless crime opportunity. Conmen love High Net worth marks.
This doesn’t
mean that scams, fraud and predatory sales tactics are isolated to High Net
Worth victims solely; unfortunately everyone is subject to being victimized.
One of the
constant staples of victimization is your financial decision making process.
This process is fully ingrained and it is behavior driven. The behaviors that
determine your financial decision making process have been seared into your
sub-conscious and can easily be identified and manipulated by scammers and
fraudsters. In fact the reason that so many people are victimized is that they
are simply unaware of the psychological triggers that make up their financial decision
making process. This makes investors and consumers easy targets for predators.
Our greatest
advancements such as social media and communication on demand have made
scamming and defrauding investors easier than ever. In the past cons needed to
work hard to identify ideal marks, today in less than an hour they could come
up with dozens of potential marks. They can also easily identify all the
necessary psychological triggers needed to successfully manipulate their
identified marks.
If you aren’t
fully aware of your financial decision making process and how the psychological
triggers can be manipulated you will have a total blind spot and never see the
scam coming. Everyone believes the old adage “it can’t happen to me” and
unfortunately they would be very wrong. At the Advocacy Network we provide our members
with the information and tools necessary to completely inoculate and insulate
investors and consumers against scams, fraud and predatory sales tactics. Wouldn’t
you enjoy the peace of mind of knowing that were 100% protected from scams, fraud
and predatory sales tactics? It is about prevention not reaction.
www.karlschilling.net 321-574-6562 O 321-947-3220 C
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