Overview on the fundamental principles required in making Smart Decisions about Money
Wednesday, October 31, 2012
Thursday, October 25, 2012
The Perception of Risk
Financial Advisors and Planners require a risk
profile for all of their prospective and existing clients. The impression of
risk has undergone many changes due to the ever-changing economic environment.
The investment climate can no longer rely on the
former principles that existed right up until 2008. Since that time the
financial arenas have become unrecognizable. Investors have grown skeptical and
weary of their losses. The modern portfolio theory can no longer offer the
protection once relied upon.
The past was driven through a buy and hold
methodology and a Ibbotson model. All one had to do was hold and simply make
adjustments to their portfolio based upon the long standing principles of
diversification and rebalancing. Nice in theory but the game has changed and
with it a new normal.
A large part of this belief system is found in
something called the normalcy bias. The
normalcy bias, or normality bias, refers to a mental
state people enter when
facing a disaster. It causes people to underestimate both the possibility
of a disaster occurring and its possible effects. This often results in
situations where people fail to adequately prepare for a disaster, and on a
larger scale, the failure of governments to include the populace in its disaster preparations. The assumption that is made in the case of the normalcy
bias is that since a disaster never has occurred then it never will occur. It
also results in the inability of people to cope with a disaster once it occurs.
People with a normalcy bias have difficulties reacting to something they have
not experienced before. People also tend to interpret warnings in the most
optimistic way possible, seizing on any ambiguities to infer a less serious
situation.
Late 2007 we saw a financial disaster impact our former comfort zone. Most of the public responded to this by electing a President who promised he was outside the normal politics of the federal government. The public bought this due much in part to the normalcy bias. Most of the populous had never faced a frightening economic climate such as that of the past 4.5 years. The normal response is to interpret these events in the most optimistic way possible and to hold tight to the belief that everything will return to the way it once was. The everything old is new again mindset. Unfortunately, we will never return to the economic circumstances of old.
Late 2007 we saw a financial disaster impact our former comfort zone. Most of the public responded to this by electing a President who promised he was outside the normal politics of the federal government. The public bought this due much in part to the normalcy bias. Most of the populous had never faced a frightening economic climate such as that of the past 4.5 years. The normal response is to interpret these events in the most optimistic way possible and to hold tight to the belief that everything will return to the way it once was. The everything old is new again mindset. Unfortunately, we will never return to the economic circumstances of old.
The sooner the population faces this fact the sooner
and better will be the economic recovery. Much of this response can be altered
by fresh viewpoint on the principle of risk. If you are not willing to make the
necessary change in perception and thought process then we will face a much
greater financial disaster. By taking a refreshed strategic process for
investing we can successful alter the course of our history.
In the past alternative investments were part of the
highest risk level possible, and now if an investor ignores alternatives in
their portfolio they will be doomed to no growth and the ongoing liquidation of
their asset base.
Tuesday, October 9, 2012
Investing and Unknown Unknowns
In 1999 David Dunning a Professor of Social
Psychology at Cornell, produced a study which developed the Dunning-Kruger
effect; which basically states that our incompetence masks our ability to
recognize our incompetence.
Dunning has long purported that the sign of
intelligence is tied to the ability to realize that there are things that you
don’t know that you don’t know. Donald Rumsfeld gave a speech on Terrorism in
which he was lambasted by the media for the following comments: There are things we know we know about
terrorism. There are things we know we don’t know. And there are things that
are unknown unknowns. We don’t know that we don’t know.
Being confident about unknown unknowns is one of the
core principles behind financial victimization. When investors do not have the ability
to recognize their own incompetence in the area of financial decision making
they are easy prey for scams and fraud.
No one wants to admit to weakness, we all believe we
are better than we truly are. It is a common thread in the trends of human
nature. The most prolific danger however exists within the unknown unknowns as
this characteristic will ensure our loss consistently.
The blind spot in assuming the unknown leaves one
susceptible to manipulation. As an example when I was selling Life Insurance I
would often have to work through CPA’s or CFO’s and they would often be a major
stumbling block to getting deals done. My method with them was to simply drop a
few well designed concepts with their lingo which made them feel that I was
their equal when it came to the knowledge of their expertise. This of course
was far from the truth but this bluff ALWAYS worked. It worked because these
professionals simply knew what they knew and had no awareness that there were
things they didn’t know such as being able to have their beliefs manipulated.
It is much the same for investors and consumers.
When you gain a small bit of knowledge this is usually
extrapolated into your believing you know well more than you truly know. When
this happens you are totally blinded to the unknown unknowns because your beliefs
are locked into the known. The conman knows how to play the unknowns and also
how to manipulate the unknown. Just a few well-placed questions can uncover
just what you know and more importantly what you don’t know. Please remember it
is always what you don’t know that is most dangerous. Even when investors
develop a process for the completion of due diligence they often will miss key
issues because they do not know the necessary questions to ask.
Acknowledging that there are unknowns as well as
unintended consequences behind every decision will help you develop a better
decision making process. Never be afraid to admit there are unknown unknowns
which will allow you the open-mindedness to seek the best answers.
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